If advertising makes you feel bad, then it’s working!

Just read this article about “why skinny sells“. Um… well duh. Pretty much the purpose of advertising is to make you feel like you’re missing or lacking something, so you need to buy (whatever product/service here) to make yourself and your life peachy-keen.
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So yes, when we see the skinny girl hawking the beauty product, all at once our minds go “OMG, I suck. But Look! I can be better, just like her! I want it. Now.” We are instantaneously shown how we don’t measure up, yet given hope that we can – almost empowered with the “tool” we can purchase – so we’re left feeling almost OK.
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Sneaky, n’est ce pas?