Well done Cobs Bread!

I love things that are innovative. My poor boyfriend has to put up with my info-junkie ways; far too many times during the day, while he is steadfastily working away I interject and inturrupt his thoughts with a very uncivilized “OMG! You need to see this! This is awesome! Brilliant!”

Now, my criteria for “brilliant” is probably akin to “amusing” or “possibly of note” to some people, but I like to give kudos where I believe kudos are due.

Mass mailing or “tree spam” isn’t something normally seen with glee; however, when I checked my mailbox this morning, there was this lovely die-cut brochure from Cobs Bread.

It has a scratch-’n-sniff square inside. How brilliant is that!! Our connection to fresh-baked goods is very much based in the olfactory realm. Good for you guys for doing this.

Also; damn you. Now I want cinnamon buns.